Collaborative marketing to reach public transit users.

I worked with 13 public libraries to run an ad campaign, “Next Stop: The Library,” on the Metra UP-W line from Chicago to Elburn.

Goal: Raise awareness of the library’s value beyond books

Process: A small team representing the library group as a whole came together to decide on key messaging and target audiences.

What I did: I created ad artwork that highlighted different audiences and created a landing page that linked to all 13 suburban libraries along the Metra line.

Timeline: The ads ran for 8 weeks: 4 weeks in March 2026 and 4 weeks in June/July 2026.

Results: This ad campaign reached a lot of riders, with approximately 1.8 million impressions. Over 500 riders scanned the QR code.